My Story

rockin' the runway

Runway show from AZ Eco Fashion Week

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But the label says COUTURE

Fashion Facts

But the label says COUTURE

I was standing in a checkout line waiting for the next cashier and some lady came up to the person standing in front of me. She was super excited. She holds out this jackets and tells her friend, "look what I found on the clearance rack. Its COUTURE." Ummm..... you can NOT find couture on a clearance rack. No matter how good your luck is. In honor of the crazy lady that thought she found couture on a clearance rack, enjoy the following list of definitions to help you understand the difference between Couture and ready-to-wear.   Bespoke: custom clothing, hand...

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Fast, Cheap, and Good. Pick any Two

Fashion Facts

Fast, Cheap, and Good. Pick any Two

Generally, you cannot get something fast and cheap and expect it to be of the highest quality. When I first started out in fashion I was making custom clothing. I was being trained in couture techniques and my mentor told me that I will get customers that want a princess Di type dress or some elaborate hand beaded bodice, by next Friday and they only want to pay $100. I thought, okay, that may be a bit of an exaggeration but I understand the point she was trying to get across.  I was going to get customers that did not...

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How it all began

Behind the Seams Store news

How it all began

You know those dreams that are you doing otherwise normal stuff with a side of weird? Like, you are doing errands, going to the store, dropping kids off, working out and all the while a giant banana is following you around telling knock-knock jokes. I adore those dreams. I am one of those people that embrace the bizarre. It makes life more interesting. I also enjoy a challenge. The point of my weird anecdote, I announced I wanted to start a fashion brand that was trendy AND eco-friendly. I mean everything about it. Every piece was made from environmentally friendly...

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